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Buying and Repairing Lesser Known Appliance Brands

By Appliance Chief | June 21, 2007

You may be one of the consumers who always insist on buying only the most familiar name brands in products.  That doesn’t create a potential problem when talking about shoes, but it can mean thousands of dollars when purchasing appliances like refrigerators or ranges.  Yet there are lesser known brands that are priced reasonably, have more features, and meet or exceed the quality of major brand names.

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There are ten familiar appliance names that account for most of the brand familiarity among consumers.  At West Coast Chief Repair in LA we provide appliance service for not just the major brand names, but also the lesser known brands.  That means you can buy what you want with the confidence you’ll be able to order appliance maintenance or repair when you need it. 

It’s important to look at all brands because the truth is you may be cheating yourself by only looking at the most familiar names.  Most people have heard of Frigidaire, Maytag, Sears, Amana and Whirlpool.  But have you heard of Caloric, Crosley, Gibson and Avanti?  When you research these names on the internet, two points become apparent.

First, many of the lesser known brands are actually manufactured by one of the major appliance vendors.  For example, Amana manufactures the brand names Caloric, Danby, Litton and Modern Maid.  Frigidaire manufactures Gibson, Tappan and many other lesser name brands.  Maytag manufactures Crosley.  Sears actually does not manufacture any of its own appliances.  Sears buys appliances made by other appliance manufacturers and then puts its Kenmore brand name on them.  That’s the world of lesser known appliance brands.

Second, many of the lesser known brands are major sellers and have sterling reputations in the appliance industry.  They sell quality appliances with innovative features.

It’s a major decision to buy an appliance like a refrigerator or a new furnace.  The last thing you want to do is spend extra money on the purchase due to the name only.  Many of the lesser known brands offer the same features as the better known brands and at a lower price.  Because the same manufacturers of the major brands make them, it’s just as easy to get appliance repair on the lesser known brands. 

In LA County, West Coast Chief Repair offers dependable appliance repair or appliance maintenance.  Our technicians are trained just as thoroughly to repair or maintain the best and lesser known appliance brands.  We also carry thousands of appliance parts meaning that no matter what brand you buy, we will be able to help you maintain it in great working order.

Appliance service in LA County is easy to schedule through our website www.chiefappliance.com.  We also sell many of the appliances and can offer appliance replacement services.  You many be buying the appliance for the first time, upgrading your existing appliance or replacing an older model.  West Coast Chief Repair can assist you in any situation.  We offer professional and friendly service that’s backed by years of experience.

Don’t automatically assume that lesser known brands are inferior.  Doing so may cost you thousands of dollars.  When you do your appliance brand research, follow the same steps as you would to evaluate major brands. Make a list of your appliance requirements and investigate a variety of brands.  That’s good shopping by a savvy consumer!

Topics: Payne, Whirlpool, American Standard, Wolf, Carrier, Sub Zero, Amana |

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